To prepare specialists for the professional management of media and PR projects in the context of digital transformation by developing strategic thinking, creative and analytical skills for effective communication with diverse audiences.

You can find the list of documents and admission rules on the sdu.edu.kz website in the ADMISSIONS section:

SDU Admissions
International  Admissions

Introduction to journalism – 5 ects

There is no need to study prerequisite subjects if your Bachelor degree (major) is in relative speciality

– History of Kazakh Journalism
– Genre Forms and Functions of Modern Journalism

IELTS 6.0, TOEFL (IBT 60, PBT 498)

1. Create, adapt, and strategically manage multimedia and digital storytelling to effectively engage the audience and promote content.
2. Develop and implement marketing strategies using content marketing, digital technologies, influencer marketing, and traditional communication channels.
3. Collect, analyze, and interpret data to conduct applied research in the field of media and communications.
4. Use a foreign language in professional contexts to solve communicative tasks.
5. Analyze and evaluate the psychological aspects of managerial activity based on methodological approaches to management.
6. Manage planning, organization, motivation, and control processes to ensure effective achievement of goals.
7. Create and design innovative journalistic formats to enhance audience engagement, adapt to digital trends, and improve the quality of information delivery through new technologies.
8. Design social media campaigns, manage brand reputation, and engage with online communities for effective promotion of media products.
9. Generate new media project management strategies using data analysis and audience behavior evaluation to develop effective marketing and PR campaigns in the digital environment.

1. You will learn how to effectively manage media and PR projects in the context of digital transformation.
2. You will develop strategic thinking skills.
3. You will gain a competitive advantage by creating innovative media products.
4. You will master analytical skills and data-driven decision-making.
5. A multidisciplinary (cross-sectoral) approach to education.

– Management
– Psychology of Management
– Foreign Language (professional)
– Media and PR projects management
– PR in social media
– Digital media management
– Multimedia Storytelling 
– Innovations in Media Technologies and PR
– Strategic Branding in Media and PR
– Marketing Strategies for Mass Audiencess 
– Media and communications market research
– Media marketing and advertising business 
– Digital Storytelling and Content Strategies

– Media Manager
– PR Manager
– Strategic Communications Specialist
– Image Maker and Brand Manager
– Media Project Editor
– Content Producer
– Crisis Communicator
– Head of PR Department
– Corporate Communications Specialist
– PR and Media Consultant
– Press Secretary (Spokesperson)
– SMM Strategist/Manager
– Digital PR Specialist
– Media Planning Manager
– Media Content Analyst.

Graduates may also carry out professional activities in other fields, provided that their level of education and acquired competencies meet the qualification requirements for the employee.

• Yessengul Kap
• Aikerim Alimzhanova
• Madiyar Saudbayev
• Askhat Yerkimbay
• Yelnur Alimova
• Yerzhan Abdramanov
• Assiya Issemberdiyeva
• Kanat Syzdykov
• Bakhtiyar Nurumov

– minber.kz
– forbes.kz
– qaz365.kz
– vlast.kz
– qrnews.kz
– AB Marketing
– nukte.io 

The basis for industrial placement is work at the intersection of media, communications, management, and PR within domestic and international companies, government agencies, or commercial structures.