Business School

Digital Marketing

Bachelor's

Digital Marketing

Degree

Bachelor of Business & Management

Program length

4 years

ECTS

240

Program description

The aim of the program is to prepare marketing professionals to address the emerging business opportunities and challenges of local and global markets. Students will gain contemporary marketing knowledge and skills which will help to build credibility in their professional marketing role. During the program students will develop creative, critical and reflective thinking by analyzing and solving marketing problems through key analytical frameworks and main tools used; enhance the range of communication skills to maintain effective internal and external relationships; understand the ethical and legal concerns of marketers and integrate up-to-date technology to business processes.

Learning outcomes

• Mastering creative, critical and reflective thinking to face business opportunities and challenges.

• Recognizing the key analytical frameworks and main tools effectively used in marketing.

• Demonstrating multiple communication skills comprising of oral, written, audio/visual and digital for student’s future marketer role.

• Criticizing and assess the legal and ethical side of marketer’s actions in business decisions.

• Integrating digital tools in supporting marketing processes within an organization and beyond its borders.

Compulsory & elective modules (courses)

Semester 1

Principles of Marketing

Semester 2

Cases in Marketing
Traditional and Digital Marketing communications
Consumer Behavior
Social Media Marketing
Marketing
Research

Semester 3

Personal Selling
Digital Advertising Strategy
Artificial Intelligence in Marketing

Semesters 4-6

Designing user Experience and Webanalytics
Sales Management
Service Marketing
Target Audience Analysis

Semesters 7-8

Neuromarketing

Employability

Nowadays marketing exists almost everywhere and,
therefore, opportunities are available across all
industry sectors. The career opportunities can range
from the trade marketing, FMCG (Fast moving
consumer goods) sector, advertising agencies,
retailing, service marketing and digital marketing
industries to not-profit organizations, such as
charities, local government and higher education
institutions.

Program Coordinator

MSc. Guldana Rustemkyzy

APPLY NOW

FAQ

Question? Contact us! infomatrix@sdu.edu.kz

Since Infomatrix Asia is an international project competition and current lingua franca is English language, we decided that everything(documentation, presentation, submission) will be in English.

Starting from this year, participation doesn’t give opportunity get max at ENT.

All participants who study at secondary school must participate with their supervisors. Due to the security concerns of the participants.

Mail to infomatrx@sdu.edu.kz (Only technical questions)

Look carefully at category requirements, but common thing is: great presentation, clear documentation, completed project, short video demonstrating your knowledge of English Participants from Kazakhstan should have participated on regional, city, republic project competitions before.

Infomatrix Asia is an independent competition. Therefore, you are free to submit your project to any other competitions.

The participation fee is a required fixed cost that covers: transportation, medals, t-shirts, certificates, food, lodging and so on…

Accomodation

We are inviting participants to stay in our comfortable and modern “Student House” located on the territory of SDU.

The student house of Suleyman Demirel University offers students not only accommodation and meals on the territory of the Smart Campus during their studies, but also the opportunity to improve their social skills and strengthen international relationships.

Do you need help? Contact us!  infomatrix@sdu.edu.kz

Бонус ұпай қалай жинауға болады?

Қатысушылардың Instagram желісіндегі парақшасында SPT олимпиадасы туралы қызықты әрі креатив пост жариялау арқылы 1-ден 5-ке дейін бонус ұпайға ие болу мүмкіндігі бар. Пост сурет, мәтін немесе видео сияқты кез келген форматта бола алады.

Шығармашылық шектеу жоқ, қиялыңа ерік бер!
Арманыңды жаз, әңгіме құрастыр, видео түсір, достарыңа мотивация бер,  оларды да қатысуға шақыр!

Бұл – тіпті қосымша 0,5 ұпайдың грант иесі атануда шешуші рөл атқара алатын тұсы. Сондықтан мұндай тамаша мүмкіндікті міндетті түрде пайдалануға кеңес береміз.

Шарттары:

  • Қызықты және креативті пост жариялау (мәтін 50 cөзден кем емес, қатысышының өз атынан жазылады)
  • Cуретте @sdukz белгілеу (tag)
  • Хэштег – #spt2020 #sdukz
  • Пост соңында аты-жөнін, кластер мен ЖСН соңғы 6 цифрін хэштег арқылы көрсету (мысалы, Ахметов Айбек, #Кластер5, #123456).
  • Қатысушы парақшасы 10 наурызға дейін ашық болуы керек.

*Посттарды олимпиада ұйымдастырушылары былай бағалайды (жалпы ереже):

▫️1 ұпай:
— Пост жарияланған, талаптарға сай;
▫️2 ұпай:
— Мәтіні өте жақсы жазылған пост;
▫️3 ұпай:
— сапалы түсірілген және монтаждалған видео-пост;
▫️4 және 5 ұпай:
— Көп қаралым жинаған, лайк пен комментарий саны көп сапалы пост. 

Алайда баға беруші посттың сапасына көбірек қарайды. Яғни, тек қана мәтінмен-ақ +5 балл алу мүмкіндігі де бар. Немесе керісінше, көп лайк жинаған пост сапасыз болғандықтан 1 ұпай ғана жинауы мүмкін.

Посттар онлайн тіркелу аяқталғанға дейін қабылданады.

Как заработать бонусные баллы?

Участники имеют возможность заработать от 1 до 5 бонусных баллов, написав интересный и креативный пост об олимпиаде SPT на своей странице в Instagram. Пост может быть в любом формате, как текст, фото или видео.

Творчеству нет предела, дай волю своим фантазиям!
Напиши мечту, сочини рассказ, сними видео, мотивируй своих друзей, пригласи их участвовать вместе!

Это тот самый момент, когда даже 0,5 баллов решают, достоин ты гранта или нет. Поэтому очень советуем воспользоваться этой  возможностью.

Условия:

  • Опубликовать интересный и креативный пост (с текстом не менее 50 слов, от имени участника)
  • Отметить @sdukz на фото (tag)
  • Хэштег #spt2020 #sdukz
  • Указать в посте ФИО, кластер и последние 6 цифр своего ИИН через хэштег (например, Ахметов Айбек, #кластер2, #123456.
  • Страница участника должна быть открытой до 10 марта.

Посты оцениваются организаторами олимпиады таким образом:

▫️1 балл:
— есть пост, выполнены все условия;
▫️2 балла:
— пост с хорошо написанным текстом;
▫️3 балла:
— интересный пост с качественно снятым и смонтированным видео;
▫️4 и 5 баллов:
— качественные посты с хорошим охватом, количеством лайков и комментариев.

Оценивая посты, организаторы в первую очередь обращают внимание на качество поста. То есть, даже с текстом можно получить максимальный балл. Или наоборот, посты которые набрали тысячи лайкав, могут получить только 1 балл из за плохого качества.

Посты принимаются до завершения онлайн регистрации.

Support talented students

This program is for outstanding students regardless of their welfare. Eligible students have to demonstrate outstanding academic and social achievements. This program is designed to foster professional and personal development of students by giving full or partial grants or providing dormitory. In order to keep the grant during the whole period of its validity the recipient has to meet certain minimum GPA each semester.

Support the faculty (professors)

1. Support Research Internship Program. Faculty members develop academic curriculum and research at the University. Within the framework of this program SDU provides faculty members with the opportunities to do research abroad. Your donations will cover flight expenses, accommodation and monthly salary from 6 months up to 1 year. SDU also invites professors from abroad to share their knowledge and experience with local faculty and students.
2. Support “Zhas maman” Program. “Zhas maman” program is aimed at developing university human capital by selecting the best SDU graduates and helping them start their academic career as teaching assistants. Young specialists are encouraged to do PhD abroad and get rich research experience from prestigious universities. Teaching assistants are provided with scholarships and professional advise from the faculty.

Support the University

SDU campus is a central place for students educational and recreational activities. University aims to renew its basic infrastructure by building new facilities and substantially renovating existing ones. This includes buildings, roads, utilities, grounds and landscaping, student housing, and information technology resources needed to fully support the University mission. Maintaining up-to-date library resources and research facilities, equipment, and technological tools are also important.

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