Last week we had a special guest. David Applefild is an experienced specialist in the field of mass communications, journalist, editor and writer. He is a media strategist who has developed creative and innovative solutions for the business leaders, heads of state, ministries and other non-profit foundations. Today he represents The Financial Times in West Africa.

Mr. Applefild held a training seminar for students of SDU on the theme «Creating new content for different media, understanding the audience». At the meeting he spoke about the communication field and media market.

"The journalist is the only one who can change the world. The world can not live without mass media", - he said. It motivated future journalists to study hard, love their profession and enhance the interest in it.